WHY MORE WOMEN ARE BUYING THEIR OWN DIAMOND JEWELLERY

Buying designer diamond jewellery that speaks to your heart is more than exhilarating; it's empowering. Like Ariana Grande would say, "I see it, I like it, I want it, I got it". There's nothing quite like buying that one (or two) diamond jewellery items that you love. As we said, you saw the iconic design, liked it, and bought it. And why not? Diamond jewellery that best expresses your style and personality equals pure happiness, right? Designer diamond jewellery is more than a representation of your love and commitment; it's an expression of you, the wearer. For that, and many other reasons, more and more women have started purchasing diamonds. While buying and receiving diamond jewellery as a token of your love and commitment is still a thing, most women love to purchase diamond jewellery as a gift for themselves and wait for it from others. According to the De Beers Annual Diamond Insights Report 2018, single women increased their average spending on diamond jewellery, buying more with multiple diamonds and a higher number of carats. That's right! In this case, size does matter, and sales to single women continue to grow. Express yourself with a beautiful designer diamond jewellery creation. Visit a Shimansky showroom to view our collection of dazzling women's jewellery.

WOMEN’S SPENDING POWER IS INCREASING

Global diamond sales rose to US$80 billion in 2016. While these figures were mainly bolstered by demand from the United States, the world’s biggest diamond consumer, the world's biggest diamond consumer, women purchasing diamond jewellery for themselves are proving a game-changer. Statistics show that self-purchase of diamond jewellery continued to rise – particularly among younger women – reaching one-third of all pieces acquired in the US. Another fun fact is that women's self-purchase of diamond jewellery has grown from 23% to nearly 40% of the total market. Women buy designer diamond jewellery to celebrate personal milestones, with most women over 45 saying it was a treat "just because." These brilliant and flawless women like to be involved in the design process and make the key purchase decisions (4Cs) themselves. 

THE MODERN WOMAN KNOWS WHAT SHE WANTS

The modern woman is independent and confident, and she knows who she is and what she wants. Diamond jewellery is a sophisticated expression of just that; it resonates with the wearer's style, taste and individuality. The freedom of buying diamonds for herself – selecting the size, the shape, the cut and everything in between, really allows a woman to express her taste. This is something many women miss when it's a gift. The freedom of choice and expression that self-purchasing affords goes even further than that. Diamonds emanate luxury, so many women now prefer bespoke diamond jewellery. We are, therefore, seeing an increasing number of women who want to be involved with the design process and experience.

WOMEN BUY JEWELLERY AS AN INVESTMENT

According to auction house Bonhams Hong Kong, the traditionally male-dominated auction room sees more women making bids. Women buy jewels for investment purposes, whether a one-off piece to add to a collection, an asset to a portfolio, or an heirloom to give a daughter one day. Unusual designs, vintage 19th-century jewels, and exclusive designer jewellery are popular choices for investment pieces. According to the Hong Kong auction house, more than 40 per cent of jewellery buyers are women, a global trend. Women account for a third and a half of buyers in the United States and Britain, respectively.

JUST-FOR-FUN JEWELLERY PURCHASES

Many women today buy designer diamond jewellery for themselves simply because they want to and they can. A 2015 study by Mintel revealed that more than half the women surveyed, predominantly professionals over 45 and dubbed the "just because" women, bought jewellery as a treat. The rise of the so-called self-purchasing woman is not new but increasingly significant. It marks a newfound confidence in women. Self-gifting diamond jewellery is not only a fail-safe way of ensuring you get what you want but also a declaration of power and independence.

JEWELLERY SIGNIFIES PERSONAL AND PROFESSIONAL MILESTONES

Diamonds represent what is authentic, unique, and strong. Diamond jewellery is an elegant way to express your style and is also sought after for their symbolism. Its permanence – made of precious metals such as platinum and gold and set with the hardest stone known to humankind – makes a persuasive case for purchase to mark important life events and create new family heirlooms. These significant events can be anything, from a job promotion or performance bonus to surviving a serious illness or divorce. A diamond creation purchased to celebrate important personal and professional milestones is a constant reminder and a meaningful symbol of strength, hope and courage.  

FIND A PIECE THAT SPEAKS TO YOUR HEART AT SHIMANSKY

 Women want jewellery that signifies their success and hard work, represents important personal and professional milestones, and reflects their taste. Shimansky has a wide variety of iconic design crafted to perfection. We invite you to visit a Shimansky showroom near you and browse our selection of signature designer jewellery. Alternatively, you can design your bespoke piece with a Shimansky showroom designer if you have something unique.

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